HD2/HD3 Channel Examples
What is Multicasting and HD2/HD3 Channels?
Multicasting allows you to broadcast multiple channels on one frequency. These extra channels are called HD2 and HD3 channels. For example, if your radio station's frequency is 97.1, the main analog channel is also broadcast in digital technology on 97.1-HD1. The next option moving up the dial is 97.1-HD2. The next is 97.1-HD3. These are all different channels. With Multicasting through HD Radio technology, you can offer your listeners a variety of options. Plus, you can offer your advertisers more options for reaching various audiences. HD2 and HD3 channels bring a a new revenue stream for your station. Find out about ROI here.
What is everyone doing with these new HD2/HD3 channels?
We've compiled just a few examples of unique and compelling content found on Multicast channels across the country. Some broadcasters are using the additional channels to extend their current brand and format. Others are using the extra channels to dive into unchartered territory by creating unique and compelling content that has never been heard before on the radio. See the examples below! Find third party content providers who can give you unique HD2 and HD3 content without the manpower here.
Some neat examples of multicasting
92.3, New York, NY | ||
 92.3-HD1 is a station called "Now 92.3" playing today's hits. |  92.3-HD2 is the K-Rock2, a reincarnation of the legendary station, K-Rock. |  92.3-HD3 is the FM home of WFAN, 660AM, an AM sports station and home of the NY Mets. |
97.9, New York, NY | ||
 97.9-HD1 is "La Mega", a Spanish language station playing tropical music. |  97.9-HD2 is "One Caribbean Radio" featuring Caribbean music and news from Jamaica, Trinidad, Barbados, Guyana and the rest of the Caribbean. | |
102.7, New York, NY | ||
 102.7-HD1 is an AC station called "FRESH FM" playing "Today's Fresh Music" |  102.7-HD2 is Last.FM/Discover, a new radio station based on the Last.fm community's top artist and track charts |  102.7-HD3 is a simulcast of 1010 WINS-AM. |
105.1, Los Angeles, CA | ||
 105.1-HD1 Country - Featuring artists like Randy Travis and Brooks & Dunn. |  105.1-HD2 Classical Music |  105.1-HD3 Solid Gold Oldies from the 50s and 60s. |
106.7, Los Angeles, CA | ||
 106.7-HD1 is the legendary rock station, KROQ. |  106.7-HD2 is KROQ of the '80s. | |
96.3, Chicago, IL | ||
 96.3-HD1 is B96, Chicago's #1 Hit Music Station. |  96.3-HD2 is Chicago's only pure DANCE channel. | |
99.5, Chicago, IL | ||
 99.5-HD1 is "America's Country Station." |  99.5-HD2 is "America's Classic Country Station." |  99.5-HD3 is "At The Track Radio" dedicated exclusively to Motorsports. |
99.7, San Francisco, CA | ||
 99.7-HD1 is Movin’ 99.7 playing All The Hits! |  99.7-HD2 is Pulse Radio, San Francisco’s 24/7 Dance Station | |
102.9, Dallas, TX | ||
 102.9-HD1 is an AC station called Mix 102.9. |  102.9-HD2 is PRIDE Radio. | |
105.3, Dallas, TX | ||
 105.3-HD1 is a sports station called "The Fan" |  105.3-HD2 is a simulcast of KRLD News Radio 1080AM and home of the Frisco Rough Riders minor league baseball team. |  105.3-HD3 is 24/7 Dallas Cowboys Radio launching fall 2009. |
93.7, Philadelphia, PA | ||
 93.7-HD1 is a modern rock station. |  93.7-HD2 is Graffiti Radio, free-form rock with a mix of local, independent, and hits. | |
88.5, Washington, DC | ||
 88.5-HD1 is NPR News and Information in the Nation's Capital. |  88.5-HD2 More NPR News & BBC News offerings. |  88.5-HD3 24 hours of Bluegrass |
94.7, Washington, DC | ||
 94.7-HD1 Fresh FM is today's fresh music for Washington, DC. |  94.7-HD2 is the return of legendary rock station, HFS, to the DC airwaves. Also heard at whfs.com. |  94.7-HD3 is a simulcast of sister station, 106.7 The Fan, DC Sportsradio. |
96.3, Washington, DC | ||
 96.3-HD1 Howard University's Own Contemporary Station |  96.3-HD2 Music is an intensive blend of Classic Jazz, Rhythm & Blues, Hip Urban Adult Hop, Blues, African-American Folk, and World | |
103.5, Washington, DC | ||
 103.5-HD1 is Washington DC's News, Weather, and Traffic Station. |  103.5-HD2 is South Asian Radio provided by WorldBand Media. Details here. |  103.5-HD3 is Mormon Channel provided by the Church of Jesus Christ of Latter Day Saints |
92.9, Boston, MA | ||
 92.9-HD1 is a modern rock station with "More Music, Less Blah, Blah, Blah" |  92.9-HD2 is RadioYou Boston, a station programmed by young people for young people with a "free-format" approach. | |
100.7, Boston, MA | ||
 100.7-HD1 is WZLX, Boston's Classic Rock. |  100.7-HD2 is Radio Mojo… where BLUES is King. |  100.7-HD3 s Free Form BCN is the rebirth of the legendary WBCN with past, present, and future eclectic rock music, a free-life outlook and attitude. |
96.5, Miami, FL | ||
 96.5-HD1 is Power 96, Miami's Hit Music Station. |  96.5-HD2 is Pirate Radio, reggae with an attitude! | |
94.7, St. Louis, MO | ||
 94.7-HD1 is a rock station called KSHE, "Real Rock Radio" |  94.7-HD2 is "Classic KSHE" playing free form classic rock. | |
97.9, Baltimore, MD | ||
 97.9-HD1 is a legendary rock station in the Baltimore/DC area. |  97.9-HD2 is Classic 98 Rock playing classic rock music from the 60s and 70s. |  97.9-HD3 is Indie 97.9 playing independent rock from all over. |
88.5, Tampa, FL | ||
 88.5-HD1- Community Radio, an NPR station, in Tampa. |  8.5-HD2- Univ. of South FL "Bulls Radio" featuring USF music and sporting events | |
105.9, Pittsburgh, PA | ||
 105.9-HD1 is "105.9 The X" playing alternative music from Incubus, Kings of Leon, etc. and is the home of the Pittsburgh Penguins play by play coverage |  105.9-HD2 is 24/7 Pittsburgh Penguins Radio with more in-depth Penguins coverage coming straight from the team. | |
KUSR/KUSU, UT | ||
 KUSR/KUSU-HD1 Public radio news and information. | Utah Public Radio-HD2 More NPR/PRI & BBC news & information |  Fusion-HD3 Fusion HD3 is Utah State University's full-time radio station ran entirely by students and featuring an open music format. |
90.9, Cincinnati, OH | ||
 90.9-HD1 Cincinnati’s Classical Public Radio |  90.9-HD2 Tune into the smooth sounds of the Jazz masters like Duke Ellington, Ella Fitzgerald, and Dizzie Gillespie. | |
88.3, Orlando, FL | ||
 88.3-HD1 is a Contemporary Christian music station imaging itself as "Positive Hits 88.3." |  88.3-HD2 is a Christian Hip Hop station imaging itself as "Positive Hip Hop and Rap." |  88.3-HD3 is a Christian Rock station imaging itself as "Your Positive Alternative." |
