Local Market Commercials
HD2 and HD3 Programming is the MOST IMPORTANT selling point for HD Radio!
What are listeners saying about HD Radio?
Your listeners who love and listen to local radio a lot tell us they want more choices and more variety on the radio dial to enjoy as much as they enjoy your AM and FM stations. The new HD2 and HD3 channels give "lovers of radio" more radio to enjoy.
What is the MOST exciting consumer benefit of HD Radio?
You are programming and marketing the new HD2 and HD3 stations, listeners can only hear those new stations with a new HD Radio. Your new programming gives the listeners the biggest reason to buy a new HD Radio!
How are listeners responding to HD Radio?
Awareness of HD Radio has risen to 77% in two short years. This is the fastest growth of awareness of any new technology, the marketing is working. Now we must deliver on our consumer promise and continue to program exciting HD2 and HD3 stations so listeners will BUY A NEW RADIO to hear that content. You are using your local HDRA ads to promote your exciting new stations! Combined with the other HDRA ads, consumers will hear about the programming, the retail availability and the availability of HD Radio units for their car, home and office.
What do consumers have to do to get HD Radio?
They need to buy a new HD Radio and they will be able to get the new stations for free!
How do listeners find out what new programming is available in their markets?
HDRadio.com has a Market Channel Guide and all Alliance stations should have their Market Station Guide on your web site, you can have your web team download the tools at this link before you speak to the reporter so you can send the reporter to your site.
Why are broadcasters excited?
We can maximize our passion and creativity to deliver exciting new stations to our listeners reflective of what the local market wants to hear! It’s an exciting opportunity! Thank you for engaging and driving HD Radio excellence inside your company and stations!
What are the commercials posted here?
Alliance member stations around the country submitted hundreds of 30-second radio commercials promoting their HD2 stations to the Alliance. These ads were then judged and voted on based on their ability to excite listeners about the HD2 content, along with their effectiveness in prompting a call to action to buy an HD Radio receiver. In December 2008, ten winners were selected and given $1,000 each, which was shared among the writers and producers of the creatives.
| Winner | Spot Name | Click to Download |
| Jim Blommel | Santa, What’s A Polk? | Download |
| Ryan Cota | Santa Doesnt Exist | Download |
| Lou Dallman | Flashback Singing Dad | Download |
| Lou Dallman | Mothertrucker | Download |
| Jim Hausfeld | Awesome Kid | Download |
| Kevin Kline | 911 Call | Download |
| Marc Pinieri | Morrissey | Download |
| Brian Price | Blues | Download |
| William Tynan | Entire Market | Download |
| Bo Walker | Elves | Download |
The table below contains some other sample commercials created and produced by HDRA member stations. Feel free to share ideas.
| Station | Description | Click to Download | |
| Burbank, CA | Slow Jams #1 | Download | |
| Burbank, CA | Slow Jams #2 | Download | |
| KBPA | Austin, TX | Bob's Smooth Jazz Lounge | Download |
| KBWF | San Francisco, CA | Classic Country | Download |
| KFBZ | Wichita, KS | Live Rock #1 | Download |
| KFBZ | Wichita, KS | Live Rock #2 | Download |
| KISQ | San Francisco, CA | Classic Hip Hop | Download |
| KLUV | Dallas, TX | 50s & 60s Oldies #2 | Download |
| KLUV | Dallas, TX | 50s & 60s Oldies #4 | Download |
| KMTT | Seattle - Tacoma, WA | Old Blues | Download |
| KNDD | Seattle - Tacoma, WA | Local Music | Download |
| KRXQ | Sacramento, CA | Live Rock | Download |
| KUDL | Kansas City, MO | Classical Music | Download |
| WALK | Nassau-Suffolk, NY | Long Island Country #1 | Download |
| WALK | Nassau-Suffolk, NY | Long Island Country #2 | Download |
| WALK | Nassau-Suffolk, NY | Long Island Country #3 | Download |
| WALK | Nassau-Suffolk, NY | Long Island Country #4 | Download |
| WDVI | Rochester, NY | Rock - Triple A | Download |
| WHFS | Baltimore, MD | Alternative Rock #1 | Download |
| WHFS | Baltimore, MD | Alternative Rock #2 | Download |
| WIHT | Washington, DC | New CHR #1 | Download |
| WIHT | Washington, DC | New CHR #2 | Download |
| WJPT | Ft. Myers | Solid Gold #1 | Download |
| WJPT | Ft. Myers | Solid Gold #2 | Download |
| WMSMJ | Baltimore, MD | All Slow Jams | Download |
| WNEW | New York, NY | Rock #1 | Download |
| WNEW | New York, NY | Rock #2 | Download |
| WNEW | New York, NY | Rock #3 new! | Download |
| WQHT | New York, NY | Throwbacks #1 | Download |
| WQHT | New York, NY | Throwbacks #2 | Download |
| WRDW | Philadelphia, PA | Dance #1 | Download |
| WRDW | Philadelphia, PA | Dance #2 | Download |
Questions or ideas, contact:
Diane Warren
Diane@HDRadioAlliance.com
