HD Radio Technology provides you with the opportunity to broadcast additional channels and content, but most importantly, also gives you the opportunity to MAKE MORE MONEY!
The new channels you feature on HD2/HD3 can be considered totally separate revenue opportunities, be bundled with what you already have available to advertisers, or whatever else you can think of. The sky’s the limit! That’s the great thing about a new technology, it creates new opportunities.
Check out some stories of stations who have found ways to monetize their HD2/HD3 channels, as well as some ideas for how you might do it!