Promoting HD2/HD3 Channels to Local Audience
Free Form BCN 100.7-HD3 in Boston is the rebirth of the legendary WBCN with past, present, and future eclectic rock music, a free-life outlook and attitude. The station promotes itself through CBS Radio’s former station website, WBCN.com, as well as on social networking sites Facebook and Twitter. Free Form WBCN has a large number of fans who listen to the internet stream, so giveaways of HD Radio receivers are a great way to convert them from internet only listeners to over the air listeners. Listen to this example of one of the HD Radio promotional giveaways done on Free Form BCN 100.7-HD3.
Fusion HD3 is Utah State University’s full-time radio station run entirely by students that is broadcast on Utah Public Radio’s 89.5-HD3. The station is an “open format,” so that each student DJ decides what genre they play resulting in a rich radio format unique only to Utah State. Cathy Ives, GM of Utah Public Radio, says, “The staff is thrilled about our partnership with the students. FUSION HD3 is a great learning vehicle and provides hands on experience for new career radio broadcasters. Utah State University values the student station. HD [Radio] technology is the only way we have been able to give the students a true radio station stream to program. We couldn’t be happier.” FUSION HD3 has its own website, along with a Facebook and MySpace page. Plus, they did a huge promotion to give away a Zune HD media player!
105.3 The Fan is the flagship station of Dallas Cowboys franchise and the place where fans can hear the play-by-play during games, but in a partnership new to the radio industry, the team and station have partnered to offer 24/7 Cowboys coverage on 105.3-HD3. This will give fans the opportunity to keep up with the team 24/7 with exclusive and unique coverage only available through Dallas Cowboys Radio 105.3-HD3. In an effort to let listeners know that this new option exists, 105.3 The Fan is handing out these Dallas Cowboys schedules with ALL of 105.3’s offerings listed on the back. This way, a fan knows everything that the frequency, 105.3 has to offer… HD1- The Fan sports station, HD2- Simulcast of KRLD-AM News and home of the Frisco RoughRiders, HD3- 24/7 Dallas Cowboys Radio.
HFS2- 94.7-HD2, Washington, DC — The legendary rock station “WHFS” is back in DC with HD Radio Technology. 94.7-HD2 is Washington’s Alternative, HFS2! The station is promoting its existence in places you might find their listeners like The Warped Tour and other alternative concerts with these business cards telling listeners how to find the station with an HD Radio receiver and on their website at hfs2.com.
K-LOVE 107.5, a Univision radio station, in Los Angeles, has an HD2 channel that features Christian Spanish music 24/7 and is called Amor Celestial 107.5-HD2. They’re promoting it through YouTube with this commercial telling listeners what their HD2 channel is all about and how to listen with an HD Radio receiver.
HumDesi, South Asian Radio, is a new format available on HD2 channels in NY, LA, Chicago, and Washington, DC. To let the South Asian community know that HumDesi is available and they need an HD Radio receiver to hear it, WorldBand Media (the company who programs the channel and leases the bandwidth from the radio companies), is putting HD Radio receivers in retail locations in the South Asian neighborhoods and asking the owners to play HumDesi Radio inside their stores. This window decal is found on the outside windows of the stores and these table tents are found inside to let customers know what they’re hearing and how to get it.
These :30 and :15 second video commercials will air as part of an extensive advertising and promotional campaign in South Asian specific movie theatres, TV channels and print media. To best reach their audience they are also combining street activities with an ongoing involvement at local events to build the important community presence.
Smooth Jazz 105.9-HD2 in Washington, DC is seeking out local businesses who would like to play Smooth Jazz music inside their locations and providing them with an HD Radio receiver to play their channel. These window decals are found outside of local coffee shops, dentist offices, etc. in the DC area.
Graffiti Radio, is a unique rock station found on the HD2 channel of 93.7 WSTW, located in Wilmington, DE, but also a part of the Philadelphia radio market. Graffiti has been on the air at 93.7-HD2 and online at graffitradio.com for a few years now and is now the first to use a full sized, high publicity billboard to promote an HD2 channel. This billboard is displayed proudly on Interstate 95 outside of Philadelphia.
