Promoting HD Radio Technology on Your Site
The internet is a very powerful tool and your most loyal and active listeners are coming to your website regularly. Use this tool to educate them about the future of your industry!
Promoting HD Radio technology on your website is important!
Most importantly: Explain what HD Radio technology is all about. Speak in BENEFITS, not features. The listeners wants to know what's in it for them.
In most cases, you're offering them new, unique, compelling content that they can't get without an HD Radio receiver. Tell them about it!
Tell them about the clear signal, the song information on the screen, and the new channels they can hear. Then, offer them a quick way to buy a radio.
Even better, get paid if they buy through your website!
It's important that you tell your listeners that you are broadcasting with HD Radio technology and offering additional options on your HD2 and HD3 Multicast channels. When doing so, it's also important that you can feel confident speaking about the technology correctly. Keeping the messaging consistent is important for making sure that your listeners truly get it.
It's also important to us that you help us protect the brand name associated with digital radio. The "Dos and Don'ts" guidelines below that help you determine whether or not you're using the HD Radio brand name correctly and speaking clearly so that your listeners truly understand the benefits of HD Radio technology.
Dos and Don'ts of Talking about HD Radio Technology on Your Website
DO write HD Radio with a capital HD followed by a space and a capital R. i.e. HD Radio
DO use the trademark symbol (TM) in the first or most prominent place of using the term HD Radio
DO use the most recent, up to date HD Radio logo and slogan. Find them here.
DO explain to your listeners in the most basic terms what HD Radio technology is and how they can listen to your Multicast channels
DO promote your Multicast channel formats on your homepage so listeners know it's available and how to get to it
DO stream your Multicast channels so your listeners can sample
DO encourage listeners to buy a radio so they can take your Mulitcast channel with them in the car, home, and office
DON'T alter the HD Radio logo. Don't change the colors, layout, or sub headings/tag lines
DON'T assume that the listener knows about your Multicast channels and how to find them
DON'T forget to use the "TM" to indicate the trademark on the term "HD Radio™" at least once on each page where it occurs
DON'T refer to HD Radio as "high definition radio." HD Radio is the brand name for digital radio broadcasting
DON'T be afraid to ask questions. Email us at questions@ibiquity.com!
