94/7 FM alternative Portland
94/7 alternative Portland used an annual client event with an HD Radio retailer to promote digital radio and their HD2 channel, 94/7too all northwest bands, by giving away HD Radio receivers on-site, as well as on-air the week leading up to the event, creating even more hype for their client, Car Toys.
Steve Moan, Account Executive for Entercom’s 94/7 alternative portland, said, “We work hard to activate a multitude of media assets for the Car Toys Tent Sale involving our on-air, on-line and on-site elements with one goal in mind — to drive maximum foot traffic for our key client during their most important annual event. The “hook” of winning a free HD Radio receiver helped elevate consumer interest and build attendance for the Tent Sale and certainly helped our partnership with the Car Toys team.”
94/7 alternative portland features 94/7 too — All Northwest Bands on its HD2 channel. Listen online and check out the main channel at 947.fm.
