Nationally Syndicated Sponsorships
Verizon Wireless was the first national advertiser to put marketing dollars toward HD2 channels.
Clear Channel Radio offers many nationally syndicated formats on their station’s HD2 channels. Their new music format was sold to Verizon Wireless as an exclusive sponsorship making it the Verizon New Music Channel, heard on 21 HD2 channels across the country and streamed on the internet.
Targeting 18 to 34 year olds, Verizon New Music airs music from up-and-coming artists, along with artist interviews. The only advertising that runs on the channel is 40 seconds per hour, exclusive to Verizon Wireless, split into two, 20-second spots.
"This is about a first mover advantage," said Bob McCurdy, regional president for Clear Channel Radio Sales, a division of Katz Media, which worked with Zenith and Verizon Wireless to develop the long-running campaign. "The bet is that HD Radio is going to grow and ownership in the early stages is especially important. We recognize it doesn't have the reach of the terrestrial brands.
" Clear Channel promotes Verizon New Music on their HD1 channels 18 times weekly to the 30 million listeners that tune-in to some of Clear Channel's biggest radio brands, including WHTZ-FM in New York, KIIS-FM in Los Angeles, WKSC-FM in Chicago, and WIHT-FM in Washington, D.C.
