WGUC, Cincinnati Public Radio
The Insignia HD Radio receiver was a big hit for Cincinnati Public Radio (WGUC) during its fall pledge drive this year.
At a pledge level of $150, the station gave away 375 Insignia receivers resulting in a total of over $64,000 in pledges. With Best Buy’s broadcaster discount price of $34 per unit, WGUC netted over $50,000, and gained 84 new members, 62 lapsed members (58% of the 375 pledges) as well as renewed memberships from an additional 159 listeners (42% of the 375 pledges).
WGUC offers classical on 90.9-HD1 and jazz on 90.9-HD2. For more info, visit WGUC’s website at www.wguc.org.
