WOGL, Philadelphia, PA
CBS Radio Philadelphia used 98.1-HD2 to get a head start on the holiday season this year. 98.1-HD2 is now “Philadelphia’s Classic Christmas HD-2 Station.”
Promoted on all 5 CBS Philly stations on-air and on each station’s website, WOGL’s HD2 channel provides classic Christmas music 59 minutes per hour around the clock.
CBS offered an exclusive sponsorship for the Christmas channel with two (2) :30 commercials per hour that was picked up by a local advertiser, Montgomeryville Acura. While the amount of this sponsorship is not able to be disclosed, the true success story lies in the fact that commercials on an HD2 channel and stream, bundled with liners on the HD1 channels, and a pre-roll ad on the internet stream brought in additional revenue to the bottom line that didn’t exist before.
Check out WOGL 98.1-HD2, Philadelphia’s Classic Christmas HD-2 Station here.
