WSTW, Philadelphia, PA
Selling Graffiti On Your Radio
Delmarva Broadcasting took a new approach to radio by reaching out to the younger, less experienced broadcasters to create the unique concept behind Graffiti Radio. It stays true to the alternative rock format with both new and old cuts, but also has a strong commitment to local, homegrown music. The combination of youth enthusiasm and local flavor makes for a non-traditional presentation of the content and breaks through the typical radio stereotypes.
Andy Mussaw, Operations Director says, “We’re out there doing what we can. We have no money to work with, which always makes it fun. We have to guerilla market 24 hours a day with limited resources, but it’s growing as time goes on, and we’re having fun.”
That fun has sparked success with bringing in new revenue as well. “A number of different companies have come onboard and half a dozen advertisers are on the air now targeting the younger audience.”
DART (Delaware’s Transit Corporation), CarKong, and Southwest are just a few of the sponsors you’ll find on Graffiti Radio.
