WUSN, Chicago, IL
At The Track Radio is an HD3 channel in Chicago, IL focusing exclusively on Motorsports. CBS Radio/Chicago VP/GM Dave Robbins says, “This channel gives the motor racing fans a place to gather, but they need an HD Radio [receiver] to be a part of this racing community. And with over a million racing fans in the Chicagoland area, this is the perfect way for advertisers to reach them." Robbins' sales staff has been able to monetize At the Track Radio by focusing on that exclusivity and focusing on local advertisers who might not be able to afford the typical rates of an HD1 channel and want to be a part of something from the ground up.
He says, "Every market has some type of motor racing track nearby, so there are natural tie-ins for the category, either for national series like NASCAR or Indy car or local track events.”
Because of this commitment to offering additional Motorsports coverage, WUSN has a strong relationship with Chicagoland Speedway and the MRN (Motorsports Radio Network).
