Client: Sheldon Concert Hall
Sheldon Concert Hall is known as "The Carnegie Hall of St. Louis," has been providing music since 1964, and needed a new way to reach people interested in the styles of music they showcase. Emmis St. Louis created a concert package consisting of underwriting spots about the upcoming Steve Tyrell show. Steve recorded a series of audio pieces that invited listeners to join him at Sheldon Concert Hall and they featured an hour of his music on both Smooth HD3 and My Red Lounge HD2 highlighting the event. The show sold out and the client was amazed as the cost efficiency of the combination of stations. Future events are being planned.
Listen:
Client: Mojo Main Restaurant
Mojo Main is a new restaurant in town that was looking to reach a different audience and focus on live music offerings. The partnership centers around Graffiti Radio's Monthly Music Showcase where the station chooses performers that will attract listeners to the restaurant, promotes it on-air, and provides on-site support with a personality, giveaways including HD Radio receivers, and more. The station broadcasts the performance live, then creates a podcast to be collectively shared through social networking. Mojo Main also plays Graffiti through their sound system, the station announces the "Mojo Minute" every night at 8PM talking about that night's musical event. The advertising schedule also includes twenty-five 30 second commercials per week on Graffiti Radio. After the four month trial, Mojo Main signed for a full annual contract. The campaign has helped Mojo Main build business and Graffiti Radio gain new listeners and new advertisers because of this partnership.
Client: New Britain Rock Cats
Minor League Baseball Team
The Rock Cats aimed to reach families in the local area to raise minor league baseball game attendance. CBS Radio Hartford is the family oriented cluster in the market and provided daily broadcasts of the team's games on 96.5-HD2. Because of this HD2 arrangement, the Rock Cats have spent their entire radio budget exclusively with CBS Radio Hartford for the past 3 years.
Honorable Mentions
Lisa Rodman of CBS Radio Detroit for Sky Radio's HD network in Detroit, Boston, Pittsburgh, and Seattle. Sky Radio is a self improvement station that brokers time on the HD2/HD3 channels with content providers.
Laura Taylor and Jim Bennett of WMNF, Tampa, FL for University of South Florida's Bulls Radio on 88.5-HD2. The partnership allows Bulls Radio to be heard all over Tampa instead of just on campus and brings additional revenue to public radio station, WMNF.
The Winners
From left to right: Pete Booker, representing 2nd prize Graffiti Radio, Gordon Atkins, representing 1st prize Emmis St. Louis, Greg Strassel, representing 3rd prize CBS Radio Hartford, Bob Struble, President and CEO, iBiquity Digital.
