It's simple! Just show your creative chops and you're in the running.
- Create an ad campaign of any sort for your client that includes an HD2, HD3, or HD4 channel.
- Submit the details to our contest between June 15, 2011 and August 15, 2011.
- Await the judges' decision.
- Win $5,000!
Get creative here! It can be an NTR event created around your HD channel content, a bundled campaign that includes ALL of your station's digital assets (HD1 and HD2 on-air, internet, website, and more), or a campaign structured completely around delivering your targeted HD2/HD3/HD4 content to the advertiser. See the official rules here. The judges will review the submissions and choose 3 winners to be awarded at the Radio Show in Chicago this September.
The first place winner will take home $5,000 CASH. Second place will receive $1,000 CASH and third place will get a total HD Radio upgrade for home, car, and on the go.
Just do what you do everyday by creating compelling ad campaigns for your client... think outside the 'spots and dots' box by including an HD Radio channel element... and do the legwork to submit. That's how you can WIN $5,000!!!
Meet the Judges
John Potter joined the RAB in 2003. He is Vice President of Training where he oversees RAB's in-person, online, webinar and webcast training of Radio sales and sales management. John also manages RAB's training of Interactive revenue development and acts as lead instructor. His responsibilities include overseeing curriculum for RAB certification programs: Radio Marketing Professional (RMP), Certified Radio Marketing Professional (CRMC), Certified Digital Marketing Consultant (CDMC), and Certified Radio Sales Manager (CRSM).
His 30 years of radio experience include on-air, free-lance talent, program management, sales, sales management, and general management. As an account executive, John was a student of radio sales which contributed to his successful sales career. He was recognized with numerous awards from his companies and from the community. As a sales manager he believed the single most important element for a sales department's success was training. He developed a curriculum of continuous training for his stations.
John's radio career includes positions with several broadcast companies: Great Trails, North American Broadcasting, Taft Broadcasting, Great American Communications, Citicasters, Jacor, Cumulus and Clear Channel. John's experience in Interactive comes from when he was Vice-President of Clear Channel Interactive, leading a sales team that trained radio stations around the country on how to sell advertising and sponsorships of their websites.
John is a frequent presenter at industry conventions and has spoken before groups throughout the United States, Canada and Europe. He lends his talents to speaking at Universities on sales, management, and broadcasting. John's career includes volunteer service to a variety of organizations. Currently he advises the Ohio School of Broadcasting, sits on the National Eagle Scout Association Committee, and is Past President of Sertoma. John and his wife live in Columbus, OH.
Pittsburgh native Mark Turley is in his fourth season as Director of Corporate Media Sales for the Pittsburgh Penguins. He oversees all aspects of sales for the Penguins Radio Network, Penguins HD Radio Channel, www.pittsburghpenguins.com and the Penguins TV Magazine Show "Inside Penguins Hockey". He also is responsible for day to day relations with all Penguins Radio Network affiliates and radio broadcast rights holders Clear Channel and the regional TV sports network Root Sports Pittsburgh.
Mark has spent more than 20 years in sports broadcast sales including Director of Sports Marketing for Clear Channel Pittsburgh, which held the radio rights for the Pittsburgh Steelers and Pittsburgh Penguins.
Prior to joining the Penguins, he was the Director of Sports Marketing for CBS Radio in Baltimore, managing sales for The Baltimore Orioles Radio Network, Baltimore Ravens Radio Network and the University of Maryland.
Mark grew up in Pittsburgh and graduated from South Park High School and Indiana University of Pennsylvania. He currently lives in Pleasant Hills, PA with his two daughters Nicole and Danielle.
Diane launched Bounceology in April 2009 following her retirement and she now consults with medium-sized and Fortune 500 companies, including radio businesses.
Currently Bounce has a rich roster of customers including media, non-profits, lobbying, product development and new entrepreneur companies. For example, as President of the HD Digital Radio Alliance (a BounceOLOGY client), Diane facilitates the $230m annual consumer campaigns. The HD Radio Alliance is a joint initiative of leading radio broadcasters chartered with accelerating the successful rollout of HD Digital Radio. The Alliance members are the CEOs of major broadcasting companies including: Beasley Broadcast Group, Bonneville International, Buckley Radio, CBS Radio, Citadel Broadcasting, Clear Channel Radio, Emmis Communications, Entercom, Greater Media and WBEB Philadelphia. Diane executes 4 consumer marketing campaigns per year in 100 top markets. Each campaign includes millions in radio advertising and other multi-media components like outdoor, mobile marketing, auto show special events, on-line display, print advertising and www.HDradio.com.
Diane founded www.RadioAE.com, the first subscription interactive BEST PRACTICES web site in the radio industry providing ideas, information and tools for radio sales professionals on-line. In 1998 Clear Channel bought her company.
Clear Channel's CEO Mark Mays recruited Diane to his corporate team as Senior Vice President of Corporate Communications and Marketing serving corporate and four divisions operating in 63 countries with 63,000 employees. Diane retired from Clear Channel in 2009 and remains engaged with the company as a consultant.
For almost 20 years Diane worked at radio stations in sales and management in; Dallas (Shamrock Broadcasting), Philadelphia (Lyn Broadcasting), Washington (Greater Media and US Radio), Raleigh (US Radio), Cincinnati (Dalton Group) and Atlanta (CapCities, ABC, Disney - then Granum, Infinity, CBS). She facilitated change inside a radio station maximizing the business assets, operational capabilities and opportunities in media sales.
Diane is certified in etiquette and protocol from the Protocol School of Washington DC. She holds certificates in training and leadership from various institutes. She is a believer and is qualified to coach using Gallup's Strength Finders. She has been a guest speaker at many industry and company events, participated on panels, written articles and she can craft a mean "to-do list" to take any project to success.
Diane has been honored in a variety of ways and is most proud of being named one the "Most Influential Women in Radio" in 2009, 2010 and 2011.